Finders & Founders (Episode #6): Become Unforgettable on LinkedIn and in Your Job Search
- Brice Hogan
- Mar 19
- 5 min read
Why writing on LinkedIn is the fastest way to get noticed in a job search and attract the right people to your business.
In this Finders & Founders conversation, I sat down with Collin Strachan, a leading voice on LinkedIn who has helped thousands of professionals turn content into real career opportunities. And he gets right to the heart of what actually makes someone stand out in today’s job market and on LinkedIn — not more applications, not even a better resume, but becoming unforgettable.
Collin has built his reputation by telling his story in a way that truly resonates—connecting with people on a human, emotional level. He’s taken the frameworks that helped him grow from a small following to over 25,000 on LinkedIn and now teaches them to his community in a way that feels clear, authentic, and impossible to ignore.
Together, we broke down why so many talented people struggle to get noticed, why traditional job search tactics are losing effectiveness, and how writing on LinkedIn has become one of the most powerful ways to open doors — often without ever submitting an application. We also explored what it actually takes to create content that resonates, how to overcome the fear of putting yourself out there, and why consistency matters more than perfection.
This conversation is part mindset shift, part practical strategy — and a clear reminder that in today’s market, opportunities don’t just come from what you’ve done… they come from how well you show it.
If you’ve ever felt stuck, overlooked, or unsure how to stand out — this is the playbook.
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Show Notes — Key Topics & Insights
1. Writing is now directly tied to opportunity. Collin reframes LinkedIn in a way most people underestimate: your ability to write and communicate online is no longer optional; it directly impacts whether you get hired or not.
“The words that we put onto a screen are suddenly directly correlated to the economic opportunity that's available to us.”
2. Story is the fastest way to stand out in a crowded market.
Most profiles sound identical, which makes it nearly impossible to differentiate, until you lead with story and emotion.
“If I have opened a hundred profiles that said 13 years of experience… then you are in no way differentiated.”
3. You don’t need to be a great writer—you need to build connections. One of the biggest mindset shifts: success on LinkedIn isn’t about perfect writing, it’s about building relationships and momentum through interaction.
“Not because I was writing well… I'm an okay writer… but all of a sudden… it just starts to kind of like, snowball into this effect of now you're starting to get seen.”
4. Visibility comes from engagement—not just posting.The real growth lever isn’t just creating content—it’s identifying your audience, engaging with them, and turning attention into relationships.
“I go through those posts and I start to look and say, hey… this is my tribe… and then I start DMing them and connecting.”
5. Being “unforgettable” means controlling your narrative. At the core of the conversation is this idea: when you show up consistently and intentionally, you stop being just another applicant and start becoming someone people remember.
“You now help control your narrative on who you are and what value you can add.”
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Tactical Frameworks & Applications
1. The “Find Your Tribe → Engage → Convert” Framework
This is one of the most tactical plays he described.
How it works:
Identify posts from people you want to connect with
Engage meaningfully (not generic comments)
Identify who else is engaging (your “tribe”)
DM + connect with those people
“I go through those posts and I start to look and say, hey… this is my tribe… and then I start DMing them and connecting.”
How to use it:
Spend 20–30 minutes/day doing this
Treat comments as your top-of-funnel
Treat DMs as your conversion layer
This is honestly one of the strongest “hidden job market” systems you can teach.
2. How to Apply the “Story Over Experience” Framework
If your LinkedIn profile (or posts) sound like a resume, you’re blending in. The goal isn’t to list everything you’ve done—it’s to make people understand how you think.
Here’s how to shift that:
Start with your headline and “About” section:
Instead of: “10+ years of experience in…”
Try: “I help [who] solve [problem] by [how you think or approach it differently]”
Then apply this to your content:
When you write a post, use this simple structure:
A real moment or experience
What you learned from it
Why it matters to others
Example:
Don’t say: “I’m skilled in stakeholder management”
Say: “Last quarter, I had a project that was completely off track… here’s what I changed and what happened”
The goal is to make someone think:
“I remember this person”
“I like how they think”
Because in today’s market, people don’t connect with bullet points—they connect with perspective. __________________________________________________________________________________
Resources
Become Unforgettable on LinkedIn: Click here to Join Collins Free Community
Brice Hogan Coaching: Set up a Strategy Session
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Final Takeaway
If there's one thing to walk away with, it's this: being on LinkedIn isn't enough anymore. You have to actually show up.
Employers, recruiters, and decision-makers are paying attention — not just to resumes, but to how you think, how you engage, and how you carry yourself in public conversation. Your digital presence is no longer a supplement to your professional reputation. It is your professional reputation.
What Collin makes clear is that the people who win aren't always the most experienced — they're the ones who know how to tell their story. Not a polished, corporate version of it. A real one.
When you share your experiences, your lessons, and your perspective with honesty, something shifts. People feel it. They remember you. They begin to trust you before you've ever spoken a word to them directly.
That's the real opportunity LinkedIn offers — not just a place to list your credentials, but a place to build genuine familiarity with the people who matter most to your career.
And when you pair that kind of authentic storytelling with consistent, intentional engagement — commenting, connecting, showing up — the dynamic changes entirely.
You stop chasing opportunity.
You start becoming someone it finds.
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How Can I help?
Are you feeling stuck on LinkedIn or your job search if you want some help feel free to set up sometime and we chat about your situation and you can explore my coaching below.
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